Social media is a tool or service that uses the internet to facilitate conversations. Social media is one of the top source of marketing for any kind of business. the larger your company is, the more marketing you start to need in order to grow demand. There are many brands that do not have social media such as Apple inc.
Apple is one of the most successful companies and has absolutely no social media. Apple do not have any official Facebook page and only a 55 tweets on twitter account, avoiding social media. but consumers are still searching for them on the net,there are millions of consumers liking their pages on facebook and following them on twitter, on hundreds of unofficial accounts. We can say that Apple's social media strategy is to create great and good products and letting people talking about them to each other. consumers go in person to the apple store or Bestbuy just to touch the new iPad or iPhone 5S. Maybe apple think they are too successful for using scoial media, they are using the good old business saying of " why fix it if it's not broken " .
Apple is one of the most successful companies and has absolutely no social media. Apple do not have any official Facebook page and only a 55 tweets on twitter account, avoiding social media. but consumers are still searching for them on the net,there are millions of consumers liking their pages on facebook and following them on twitter, on hundreds of unofficial accounts. We can say that Apple's social media strategy is to create great and good products and letting people talking about them to each other. consumers go in person to the apple store or Bestbuy just to touch the new iPad or iPhone 5S. Maybe apple think they are too successful for using scoial media, they are using the good old business saying of " why fix it if it's not broken " .
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