Ch. 17 - Personal Selling and Sales Management

Personal selling is the act of using people to sell products to consmers face-to-face. Apple's sales representatives are very well trained in both customer service and product information. Apple has a new product every few months, so it is important for those sales representative to be up to date about the latest technologies entering the market. Those sales representative are generally within the generation X or Y age range, so they grew up in this technology era and they are already familiar with it.
It is important that the sales representative offer excellent customer service. they should be able to explain this technology to consumers who are not exposed to it and want suddenly to obtain this knowledge. They should be able to make the transition from "old world" to " new world"easy for those consumers. These methods help increasing sales and a trusting and reputable image for apple.