Ch 10- product concept

Apple made the first major change in its product mix in 2001, by introducing the iPod. Apple was taking a huge risk by extending its brand to the portable music player category, but this change allowed apple to reach a completely segment of consumers. Apple took this opportunity  to transform these new consumers into mac consumers by making them into the iTunes system. Ipod users need to have music on their devices, and to have music they need a computer. Itunes and Macs were the perfect support products. The iPod was a huge hit for Apple this year, and in the same year apple opened its. First retail store to improve its distribution strategy. As the company knew a Huge success with both the iPod and iMacs and MacBooks, it's product line began to expand. The introduced the iPod mini followed by iPod nano and shuffle. In addition, the brand was extended with introducing further products such as the Apple TV, iPhones and recently the iPads. 




Products are what's makes a business. Concept of products determines how successful a business can be financially. Business product and consumer product are two types of product concept. The consumer product best describes Apple because they are made to satisfy costumers needs and wants for example : the MacBook, iPod, iPhone and iPad, they are all for personal use. 
When Apple came out with the iPad, that product in itself was a specialty product because no other company was selling a device like the iPad. I think the iPhone belongs to the shopping product because buyers are comparing it with other phones before buying it and also the iPhone is more expensive than the other phones.