Ch. 5 - Developing a Global Vision

Apple is an international corporation currently operating and expanding its service available over 96 countries building overseas presence with Apple stores.Apple opened its first retail stores on May 19, 2001, one in Virginia and the other in California. 

The Apple Store in London was the first to open in Europe in November 2004, and is the most profitable shop in London with the highest sales. 

 Apple has developed a well understanding in the global vision, by providing well customer experience, providing products with the own country language and having people feel more comfortable with the products, and getting familiar with local culture, also establishing its branch in well developed countries.

Apple international strategy is a Global strategy of a standardized products.  The only modification Apple alters in their products is the power source because of the different power voltage in different countries.  Other than this, Apple products are precisely standardized throughout international markets.   Apple’s engineering, design, and manufacturing is controlled by one source, which is why it differentiates from other computer makers.  If Apple followed a multi-domestic strategy, they would have excess overhead and management would loose control of the company, more importantly the image of cutting edge and advanced technology, products, and marketing can be damaged.