Apple's target market is everyone willing to spend a little extra money for something more sophisticated . But to be more specific about which target market, they need to analyse and break down the market into segmentations. There are four bases for segmenting consumer markets : Geographic, demographic, psychographic and behavioral segmentation.
Geographic segmentation is dividing the market by regions cities or the density or the climate.
Apple focuses on users of all type of demographic group and market. Apple lets users decide how and where they'll use its products. Most importantly Apple target to the most creative and liberal people that love innovative, high-tech new products.
Demographic segmentation is based on age, sex,family life cycle, income,education and nationality.
Apple products can be used by everyone and at every age. The app store has some games for kids and even apps with songs for babies. Apple products are good for teenagers, students, firms etc..
Psychographic segmentation is based on socioeconomic status, values, attitudes and personality.
Apple used psychographic segmentation in the case of the iPad2 Apple takes in to consideration the socioeconomic status lifestyle and personality variables of its consumers.
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