Ch7- Business marketing

Nowadays, Apple products are used so frequently, not only for personal use, but also for business. 

 iPad is used in so many ways in business. For example, we can use iPad as a sales brochure, instead of using a brochure made of paper, we use the iPad. With the iPad you can have all of your company's products and services in the palm of your hand, whenever and wherever you go. And also you can access your company email from your iPad or iPhone.

Macs are used by most of successful companies and also by the employees especially when they started to bring their own devices. More than 2 out of 5 of 10000 surveyed employees use one of more Apple device at work. 

Apple is now a part of the business world. iMacs and laptops are used by producers, pilots. iPads are used in business meetings interviews. iPhones are used in stores like macys to check prices of make payments. 

Ch. 8 - Segmenting and Targeting Markets

Apple's target market is everyone willing to spend a little extra money for something more sophisticated .  But to be more specific about which target market, they need to analyse and break down the market into segmentations. There are four bases for segmenting consumer markets : Geographic, demographic, psychographic and behavioral segmentation.

Geographic segmentation is dividing the market by regions cities or the density or the climate.

Apple  focuses on users of all type of demographic group and market. Apple lets users decide how and where they'll use its products. Most importantly Apple target to the most creative and liberal people that love innovative, high-tech new products. 

Demographic segmentation is based on age, sex,family life cycle, income,education and nationality. 

Apple products can be used by everyone and at every age. The app store has some games for kids and even apps with songs for babies. Apple products are good for teenagers, students, firms etc.. 

Psychographic segmentation is based on socioeconomic status, values, attitudes and personality.

Apple used psychographic segmentation in the case of the iPad2 Apple takes in to consideration  the socioeconomic status lifestyle and personality variables of its consumers.